Meet Bill Farquharson
I am a sales trainer and presenter who’s been marinating in the print, signage, label, and packaging industries for the last, oh, 35 years or so.
My sales career started in 1982 and I was fortunate to have been “classically trained” in the fundamentals. The direct sales experience I have in these Graphic Arts industries has earned me great credibility with my audiences and clients. While sales is sales–that is to say, universal–there are some challenges to selling print that reps and owners believe are unique to them.
Somewhere around 2010 I started creating content, adding some fun to an otherwise boring subject. Today, my weekly sales videos, blogs, and monthly column go out to thousands of people all over the planet (I’m huge in Tunisia). If you are either interested or a blog stalker, here is the link to my prior posts: piworld.com
In 2014, I gave a presentation at a trade show in Chicago that was entitled, “The 25 Best Print Sales Tips Ever!” Not only was the material well-received, it was a blast to deliver. Since then, I’ve been changing the tips and giving the presentation several times a year. In 2018, I decided to commit the tips to paper and write a book aimed at print sales people and selling owners. A second book soon followed, this one for the Sign industry. My goal is to edit and adapt the material for the purpose of publishing a non-industry-specific version and go mainstream with it. It’s on my to-do list. Until then, I’ll learn about book publishing and hone the tips.
The world will just have to wait (Oprah, if you are reading this, you can stop calling me).
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