The Human Side of Sales
A couple weeks ago, at the advice of several people, I wrote an e-book outlining the various sales actions and activities one could and should be doing while we wait for the world to start spinning again. Thank you to everyone who emailed with appreciation, as well as to let me know of any errors and omissions.
I found it interesting that the Sales Action getting the most mention was the first one. It’s title seemed obvious— Customer Contact— however, my suggestion was not to “check in,” but rather to be human and connect on a far deeper level.
Here’s what I wrote:
No one has their mind on business right now. Instead, the top three things people are thinking about are:
• New ideas for what to cook;
• New ideas for what to watch;
• New ideas for keeping the kids busy.
So, instead of letting people know you can meet their business needs, why not differentiate yourself by offering up your favorite recipe, a show or series you found entertaining, or by sending along something that will help fill the hours in the day parents are stressing over?
That last one— aiming promotional items for the kids— I discovered completely by accident a few years ago. Every parent loves to bring home something from the office, so if you have a promotional item or a bunch of labels/stickers you can send along, you will be remembered.
It’s a simple idea. It’s different. It might just be the thing that gets you in the door in the weeks to come.
If you want to sell more in less time, check out my training options on this site. If you need sales and want ideas for gaining more appointments, buy my book, The 25 Best Print Sales Tips Ever! on Amazon.
Have you checked out the new SASS [Short Attention Span Sales] podcast? Go to BillFarquharson.com/podcast and select a topic and listen. Then, subscribe and take in a new episode each week!