Three Killer-Good Sales Questions
Imagine giving a 2-minute speech at a networking event and then being overwhelmed with people coming up to discuss how you can help them. Not possible? Bill has a way and he shares it in this week’s Short Attention Span Sales Tip.
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Let’s say you’re in some sort of a breakfast group, be it chamber or BNI or something similar. Or maybe it’s a networking event. Like everyone else at the meeting, you are given two minutes to talk about what you do.
Consider your options:
“I’m in sales.” Ugh.
“I still print.” Ugh ugh.
Try this instead…
Think about where you want to end up. That is, what does “ideal” look like? I’d think the ideal situation is where someone comes up to you at the event, gives you information about their company’s business needs and challenges, and you discuss ideas for helping them solve the problem. If that’s your ideal as well, introduce yourself this way:
- “My name is <<>> and I can help grow your business, but in order to do so, I need three pieces of information from you:
- First, on a scale of 1 to 10, how accurate is your customer database?
- Second question: What is the core message you would want to deliver that best describes the value you bring your customers
- Lastly, on a scale of 1 to 10 how happy are you with your current marketing efforts?
“Here’s what I like you to do: Before you leave if you’re interested in growing your business, walk over and give me the answer to your three questions. Thank you for your time.”
Just imagine the quality of the conversations you will get into. You’ve just gone from being another in a long line of talking heads to someone who stands out.
You’ll be the belle of the ball!
Bill can be reached at 781-934-7036. Go to BillFarquharson.com to find free content and ideas as well as info on his books and sales training programs.
Who’s Making Money at Digital/Inkjet Printing…and How? will teach you how to be profitable, rebuild a loyal customer base, and get your sales reps selling. Click here for more information on that and The 25 Best Print Sales Tips Ever!, can be found at BillFarquharson.com. Contact Bill: 781-934-7036 or
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