Whether you are giving a price for an existing job or quoting a new solution, your ability to land the order at that number comes down to answering one critical question and it’s found in Bill Farquharson’s Short Attention Span Sales tip this week.
Customers need a back up plan. The pandemic taught a harsh lesson on that fact. They need pre-approved vendors to step in if the economy heats up. But what about you? What’s your sales backup plan? That’s what Bill Farquharson asks in this week’s blog.