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Download 6 Prospecting Letter Templates

Here are some prospecting Letters to emulate or flat-out steal from, courtesy of The Sales Vault and yours truly.A good business letter has three components:• In the first paragraph, say what you are going to say.• In the second paragraph, say it.• In the third paragraph, say what you said.Oh, and one more thing: Always …

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The Worst First Impression

The first time I saw this approach used, it alarmed me. Last spring, a Branch Manager from a local investment company sent me an email stating he had “…been trying to reach you but have not heard back.” It horrified me to think I had missed a call or an email. But when I checked …

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How to Shampoo Your Rug on a Workday

Good morning!I spent my teenage years living in a suburb of Boston. My dad worked as the treasurer for the Episcopal Diocese of Eastern Massachusetts, a job which required him to commute in to the city each day.He was typically out the door by 7:30 AM.Off to school I would go, then sports, then homework-avoidance, …

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“I’m Not One of Your Coaching Clients, Dad”

Do you have a pity buddy?A pity buddy is someone you can call when you are at your worst and they will simply listen. They won’t solve unless you ask them to. They know better. They know their role. I didn’t at first. Now, however, as the father and stepfather of six girls, I am …

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The Best (and funniest) Prospecting Letter Ever!

What would you want out of a good prospecting letter?An appointment, perhaps, but can you really expect to get that from just one single letter? Download Letter [pdf] An Insider Exclusive! Steve Block did it with this letter I’m about to talk about…Steve was one-of-a-kind. A Business Development Manager (think: Inside Sales and Lead-Generator), Steve …

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A Pirate Looks at 60

This column first appeared in Printing Impressions October 2020 © Bill Farquharson On October 20, 2020 at 10:10 PM Eastern time, I will turn 60 years old. The cursor is blinking at me, awaiting my next words but I am taking in the number “60.” Oddly, it’s one thing to say it and another thing …

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COVID-19 Customer Hide and Seek

This column first appeared in Printing Impressions November 2020 © Bill Farquharson At some point this past spring, the game began. The Center for Disease Control counted to 10 and everyone scattered. Kids came home from school and went to their room. Visitors went back where they belong. City-dwellers became country folk.And clients left their …

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