Expert Witness Services

Meet Bill Farquharson

Sales Expert

Bill Farquharson has 40 years of hands-on sales experience in the Graphic Arts as an author, sales trainer, and speaker. Bill is a trusted industry expert revered by his clients and audiences. A writer for national industry publications and prolific content creator for various online outlets, Bill has coached and trained thousands of sales people and has worked with the largest print equipment providers including Canon, Xerox, HP, Ricoh, Konica-Minolta and countless others in the US, Canada, and Australia.

General Areas of Expertise*

* Letters of recommendation, prior case experience, and CV available upon request.

Work Experience

Sales Coach

Salespeople and selling owners work one one on with Bill to drive sales momentum through coaching focused on sales fundamentals and strategies, motivation, productivity, time management and overall personal and career growth.

Industry Expert

Print, signage, label, and packaging equipment vendors, trade associations, and national franchises seek Bill's Sales expertise for presentations, workshops, webinars, and content creation.

Author & Content Creator

Bill is best known for his prolific sales training content and The Sales Vault education platform. From weekly sales tips, blogs, Printing Impressions column, to three industry books available on

Books & Online Publications

Bill shares the wit and wisdom from the experienced mind of a four-decades-strong sales veteran as a prolific writer and content producer of online training programs, video sales tips, blog articles and columns, and contributor and founder of The Sales Vault, the growing Graphic Arts Sales Community.

The Sales Vault | Online Community for Salespeople in the Graphic Arts

A fast-growing online community and education platform featuring live interactive workshops and peer discussions along with 24x7 on-demand sales training content.

Short Attention Span Sales Tips

Weekly video blog featuring inspiration and motivation every Monday morning with thousands of dedicated readers/viewers.

Sales Challenge Blog

Weekly blog article for Printing Impressions,, every Tuesday.

"The 25 Best Sales Tips Ever" Book Series

Author of "The 25 Best Sales Tips Ever" series for the Print and Sign Industries.

Digital Inkjet Sales Advice

Co-Author of "Who's Making Money at Digital/Inkjet...and How?" with Kelly Mallozzi.

Meet Bill Farquharson

Speaker, Sales Coach & Author for the Graphic Arts

As a 40-year sales veteran in the Graphic Arts, Bill is a respected industry expert and highly sought after for his energetic and entertaining presentations. Sharing the wit and wisdom from having walked the walk, Bill keeps audiences attentive and engaged while teaching new ideas for solving classic sales challenges. His fundamental message? Make a high-value, well-researched sales call on the right target market using a prospecting process applied with diligence and success is inevitable. Follow that formula and Bill will guarantee sales growth. A promise he makes and keeps to all his coaching clients.


Trusted by thousands of companies

Recommendations available on request

Contact Bill to discuss your needs for expert witness services.