Save Time, Not Money
Need sales? My weekly coaching ain’t cheap, just effective:
“A little over $225,000 of new business in my first year at this, thanks to you.”
–Print Franchise Owner
Many, many years ago I posted a question on a Buyer’s LinkedIn group page: “Why don’t you people return voice mails?” There were numerous responses (all lame, whiny non-reasons) but one stuck out with me. It read, “Bill I get 50-60 voice mails a day. If I returned every call and gave everyone, say, 5 minutes, that’s 5-6 hours a day of phone conversations. So, what I do is to listen to the first few seconds. If the caller says anything about saving me money, I hit ‘Delete.’ The only calls I listen to are the ones where someone promises to save me time. That is what I value the most.”
Saving time is more important that saving money? That’s a debatable but interesting comment, one you can build on to fashion a powerful voicemail message. Anyone can promise savings. But only the very best can deliver on a promise to save time.
Do you sell storefront?
Can your clients submit files electronically?
Do you have Amazon-level communication skills?
Each of this is a great selling point. Time is indeed a valuable resource. And it makes for a great voicemail message, too.
This week, we celebrate and honor one Allison Linnea Farquharson for hitting 50! My amazing wife, your best years are ahead of you!
Need sales? New business? Need a process to restart momentum? I’m not cheap, just effective. Keep it simple. Contact Bill Farquharson at 781-934-7036.
If you need sales and want ideas for gaining more appointments, buy my book, The 25 Best Print Sales Tips Ever! on Amazon.
Have you checked out the new SASS [Short Attention Span Sales] podcast? Go to BillFarquharson.com/podcast and select a topic and listen. Then, subscribe and take in a new episode each week!