What You Drive Does/Doesn’t Matter
My brother, Andy, and I have long discussed the pluses and minuses of driving a nice car. It’s a pretty clear cut conversation and the answer becomes obvious. Care to join us?
Why you should drive a luxury car:
- You’ve earned it. Why not?
- You spend a lot of time on the road, you should be in something you are comfortable in.
- It screams, “Successful!” Customers will interpret it as a sign you are good at what you do.
- It’s high monthly payment will motivate you to sell more!
Why you should drive something economical:
- Never, ever show your success. It’s arrogant.
- It screams, “Sensible!” Customers will see you as a peer, an equal.
- The price point is easily handled, allowing you to spend your money on other things.
- Not making the purchase on a nice car makes the idea of it motivational.
Driving a big, expensive car might cause the client to see you as high-priced. No, they won’t. They won’t make that connection. Oh, and this argument holds for what you wear, too. Don’t out-dress the client. Seriously? Do you actually think someone is judging you based on what you wear?
Clearly, it does/doesn’t matter what you drive and you should/shouldn’t heed this advice. You are/aren’t welcome.
Bill Farquharson drives a VW Tiguan. He can be reached through his website, BillFarquharson.com.