“The 5 Love Languages” by Gary Chapman

What could love possibly have to do with sales? And how could understanding how love works within relationships improve your sales? Good questions.

The concept itself is surprisingly simple. This book describes how each of us feels loved. Furthermore, by understanding our partners love language, we learn how to communicate this important motion.

Translate this to sales… It’s important to understand how to speak in a way the client can hear us. In addition, sales managers need to understand how to get their message across to sales reps. In all cases, if you are talking in the wrong “language,” failure/divorce will result. I promise you, you will read this book and then handed to a loved one saying something like, “This will help you to understand me.”

Read the book and then you will truly understand.

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