The Promotional Products Sales Challenge
December 20, 2019 | Bill Farquharson & Kelly Mallozzi
Scott Cappel is a printer’s printer. San Diego-based, Scott led his company not only as its owner but also the one and only sales rep. Ever.
When he sold his client list, he faced a choice: Either walk those awful beaches under perfect skies and play golf day after day or…dive back in to another aspect of the graphic arts.
Tough choice, Scott!
In this Short Attention Span Sales podcast episode, Bill interviews his long-time friend and introduces him to Kelly so you can hear about Scott’s journey from master printer to Certified Master Advertising Specialist (yup, that’s a thing).
Think it’s easy to sell promo? Think again if your goal, like Scott’s, is to do it profitably.
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