Transitioning to Digital/Inkjet Printing
September 13, 2019 | Bill Farquharson with special guest Cliff Hollingsworth
A great deal of thought and consideration goes into the choice of a digital/inkjet press. The final decision is not the end of the process, however, but rather the first step. Now comes the really hard part: Filling it up with profitable work. Cliff Hollingsworth has 4 decades of experience in the industry, starting with a college degree in print management. Not only has he seen and lived the digital revolution, but he has also helped others transition to this new way of thinking and doing business. In this Short Attention Span Sales episode, Cliff talks about all things digital, from hiring a new kind of sales rep to the positioning and marketing that needs to be done.