When a Print Buyer Becomes a Print Champion
November 1, 2019 | Bill Farquharson & Kelly Mallozzi
Matthew Parker knows a lot about print. He’s seen both sides of the equation: Buying it and being a cheerleader for it. In his current role, he teaches print sales people how to overcome the many challenges they face in order to get in front of decision-makers. As an author and presenter, Matthew comes to his with a unique perspective.
In this episode of Short Attention Span Sales, Kelly and Bill hear from across the pond as Matthew Parker, Champion of Print, talks on subjects ranging from how the buying and selling roles have changed, the new skills necessary, and even his belief that the print sales rep job must be eliminated.
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