A new book from industry sales experts Bill Farquharson & Kelly Mallozzi
Everybody in Printing Needs this Book
Whether you own the equipment or are still on the sidelines, Who’s Making Money at Digital/Inkjet Printing…and how? can be the difference between success and failure .
- Digital realities & fundamental truths the vendors won’t tell you
- One staff member you cannot succeed without
- One key marketing message (hint: it’s not the equipment)
- Why the sales team doesn’t want to sell digital/inkjet
- What owners/presidents need to do to change that
- “How to Sell” instructions for 6 vertical markets
Back when digital printing was first introduced, printers were told, “If you buy it, they will come.” We did. They didn’t. It’s not enough simply to put a digital or inkjet printer on the production floor and expect it to instantly become profitable. Who’s Making Money at Digital/Inkjet Printing…and How? is written by the been-there, sold-that team of Bill Farquharson and Kelly Mallozzi. It will show you the path to profitability by revealing lessons learned by the best of the best in digital/inkjet printing.
These books deliver.
Bill Farquharson’s The 25 Best Sales Tips Ever! series delivers 25 easy-to-follow tips for sales reps and selling owners in the print and sign industries. The material is relevant, interesting, entertaining, and instantly-applicable.
This tip unlocks more selling time…
Use Tip #5 and never cold call again…ever!
Tip #6 shows you how to beat voicemail.
Coming up against the “price” objection? Apply Tip #17.
All Tip #21 does is teach you how to land that BIG FISH
Read the book…You simply can’t live without this one…