Why Reps Aren’t Selling Digital/inkjet Printing. Part Two: The Rep’s Responsibility
October 17, 2019 | Bill Farquharson & Kelly Mallozzi with Cliff Hollingsworth
Okay, so we’ve talked about how to transition to digital/inkjet print sales. Then came that email from a thoroughly freaked out print veteran sales rep that thoroughly freaked us out. So, we made a follow up episode that talked about what management needs to do in order to train print sales reps to sell digital and inkjet printing. But, here’s the thing: The reps themselves have a responsibility and a chip in this game. This is part two in our look at who’s responsible for moving sales reps into this new digital age.
On the line with us again is Cliff Hollingsworth, a Business Development Coach for AlphaGraphics and longtime user/advisor/implementor of digital print. Give a listen. It’s one more step along your path to digital/inkjet print success.
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