A Sales Rep at Rest In mid-January of this year, I did something I hadn’t done in nearly a year: … [More...]

Sales Trainer , Speaker, and Author for the Graphic Arts
Welcome to Bill Farquharson.com! Bill creates a lot of content. In fact, if you could figure out a way to make him stop, you’d be a hero in the Graphic Arts. Just kidding. Each Monday, he releases a new Short Attention Span Sales Tip, a video that covers a different sales topic each week. Below are a few examples of the more popular tips he has posted over the last 10 years. For videos like these, visit Bill Farquharson’s YouTube Channel
I am a sales trainer and presenter who’s been marinating in the print, signage, label, and packaging industries for the last, oh, 35 years or so.
My sales career started in 1982 and I was fortunate to have been “classically trained” in the fundamentals. The direct sales experience I have in these Graphic Arts industries has earned me great credibility with my audiences and clients. While sales is sales–that is to say, universal–there are some challenges to selling print that reps and owners believe are unique to them. [Read More]
Bill Farquharson
781-934-7036
bill@aspirefor.com
Click here to set up a time to talk with me about coaching, training, or to hire me as a presenter (kickoff meetings, conferences, sales meetings, workshops, etc.)
From Bill Farquharson on Amazon.com→
There’s a whole new sales challenge coming soon for sales people and selling owners in Print, Mailing, Signage, Promotional Products, Labels, and Packaging. Increase, improve, and monitor your sales activity.
It’s kind of like hiring a personal trainer to keep you motivated and moving forward. Set a goal, make the calls daily, improve your efficiency, then reap the rewards. A $150 per month investment, for 3 months.
"I am in the print industry and had this book on my desk for about a month before I finally opened it up. I am sorry I waited so long! Great book, well thought out and very useful. It has given me a solid framework to ramp up my prospecting activity, and I am feeling very good about my progress so far."— Amazon.com Review
"This is definitely worth the investment. Make no mistake - Bill’s “25 Tips” is a great book for ANY salesperson who wants to up their game in any industry, not just print sales. I recommend it." — Amazon.com Review
"This is a great book and, in my opinion, it's a must read for anyone interacting with clients in a sales, business development or customer service capacity in the marketing communications industry. The one thing I'd change? The title. There are way more than 25 tips in here!"— Amazon.com Review
"I've been following Bill since I started in print sales, and he sure delivers. This book is not only sage advice, but a good read, front to back. His tips are invaluable, his writing is humorous, yet to the point. I also recommend this book to those in any type of sales, not just print, but I do appreciate the relevance to the printing industry. Putting Bill's tips into practice has yielded me a great success, and if you follow them they will greatly improve your results as well. Thanks, Bill!"— Amazon.com Review
"Bill Farquharson is a legend in the print industry and has written a must-read book for anyone in print sales, marketing, customer service or biz dev. His practical, feet-on-the-street advice will benefit salespeople of all stripes, whether experienced, newbie, successful, on the sales roller coaster or in the C Suite. Different parts of the book will appeal to different people, but this is a good thing. Many of Bill's tips apply far beyond the print industry, so I'd recommend this book for anyone in any "tough sale" industry. A couple of examples: overcoming sales objections and his proven prospecting process."— Amazon.com Review
"This is the 25 Best...... I've been in the printing industry since 1988 and Bill hits a home run with this book!! Read it, put it into action, it works!!" — Amazon.com Review
"Wonderful book on sales. Definitely a must read for anyone that is involved in a sales or sales management position. Bill does a fantastic job of presenting the tips and then at the end encourages the reader to act on the tip in the "Your Turn" section. Highly recommended."— Amazon.com Review
"After hearing Bill speak and discuss this topic I had to have the copy for my reference. Money well spent." — Amazon.com Review
“Your Blitz program is the talk of my sales team. They love its competitive nature and even the reps who complained about being included are now raving about the results.” -- Dave Tulk, BottomLineInk”
"Possessed of a quick mind, and a rarely tethered rapier wit, he leavens his rat-a-tat-tat selling tools barrage with equal bits of chutzpah and humanity. The folks who engage with him and implement his ideas assiduously, will sell more." - Kevin Keane, Attorney At Law
"Bill has great, down-to-earth business skills and solid sales advice backed up by a process that really works. I know it works because I have spoken with many sales people that absolutely rave about his services and the impact he, personally, has had on their careers." - Cary Sherburne - Editor, WhatTheyThink
"Dynamic speaker, energizing sales trainer, and positive influence all come to mind as I think about Bill. His focus on the printing industry makes him the go-to person for sales training." Cheryl Nolan - CMIT Solutions
"This is a must read for anyone interacting with clients in a sales, business development or customer service capacity in the marketing communications industry. The one thing I'd change? The title. There are way more than 25 tips in here!" Bruce Browning - OlleyMay Media
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Bill Farquharson
Aspire For
781-934-7036
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